Spin, Win & Shatter the Ordinary
To connect with students during the buzz of Freshers’ Week, Popeyes rolled out a bold “Spin to Win” activation across three major UK cities. With prizes ranging from merch to meals — and even free chicken sandwiches for a year — the activation was designed to surprise, delight, and lock in brand loyalty from day one.
How We Got Students Spinning
- Proactively invited students to take part in the Spin to Win challenge
- Ran the wheel and managed prize allocations with precision
- Handed out instant rewards including food, drinks, and exclusive merch
- Directed winners to redeem QR-linked prizes via Popeyes online ordering
- Collected details for top-tier prizes (like Chicken Sandwiches for a Year)
What Made It Work
- High Energy: Student-focused, interactive, and fun from start to finish
- Instant Rewards: Everyone walked away with a positive brand experience
- Strong Presence: Bold, engaging Popeyes setup stood out on the high street
- Smart Tracking: Careful prize management ensured fairness and consistency

Looking to bring energy and excitement to student activations?
EXECUTIONAL designs interactive experiences that get noticed, get shared, and get customers coming back for more.































