Building Bonds Beyond Construction
CT1 may be best known as the revolutionary sealant trusted by builders, plumbers, and DIYers across the UK – but at the South of England Showground, we brought the brand to life in a whole new way.
With a lively costume character leading the charge, the activation turned product recognition into playful engagement, leaving visitors with smiles, selfies, and a strong memory of CT1’s standout personality.
What We Got Up To
- Delivered fun, high-energy appearances throughout the show
- Engaged visitors with waves, dances, and photo opportunities
- Maintained costume quality with regular breaks and chaperone support
- Created safe, organised crowd interactions thanks to on-site guidance
Why It Worked
- Costume character brought the brand to life in a playful, memorable way
- Engaging presence drew in families and generated strong footfall
- Photos extended reach online, boosting awareness beyond the showground
- Friendly EXECUTIONAL staff ensured everything ran smoothly and safely

Looking to bring your brand to life in a bold, characterful way?
EXECUTIONAL creates interactive, family-friendly activations that leave lasting impressions.































