Bringing Shoppers Through the Doors
EXECUTIONAL supported Marks & Spencer with a focused leaflet distribution activity around Clapham Common, designed to increase awareness and encourage local shoppers into the Foodhall. Positioned in a busy, commuter-friendly location, the campaign captured attention at key moments throughout the day.
On the Ground
• Distributed leaflets directly outside the Clapham Common Foodhall
• Engaged passers-by in a friendly, approachable manner
• Highlighted key in-store messages to encourage immediate visits
• Directed customers straight into the Foodhall entrance
Why It Worked
• Prime high-footfall location maximised reach
• Simple, clear messaging encouraged quick decision-making
• Face-to-face interaction boosted engagement and leaflet uptake
• Professional staff reflected the trusted M&S brand presence
Looking to drive footfall at local retail locations?
EXECUTIONAL delivers effective leaflet distribution campaigns that connect brands with customers right where it counts.
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