A Breath of Sophistication in the City
To raise brand awareness and drive trial in a premium retail environment, EXECUTIONAL partnered with Gisada for a refined sampling activation in one of London’s most iconic shopping locations: Regent Street. With every spray, passers-by were invited into the elegant, confident world of Gisada — a fragrance brand defined by Swiss craftsmanship and global appeal.
What We Got Up To
- Premium Street Sampling: We distributed 1.5ml perfume samples, beautifully attached to branded leaflets, giving shoppers a fragrant first impression of the Gisada range.
- Luxury in Every Interaction: Our trained brand ambassadors delivered samples with a poised and personable approach — reflecting the elegance of the Gisada identity.
- High-Footfall Engagement: Regent Street’s buzzing atmosphere provided the perfect stage to meet Londoners and tourists in a meaningful, memorable way.
- Key Message Delivery: Each touchpoint was an opportunity to share Gisada’s core story — from Swiss origins to expert perfumery and ISO-certified quality.
Why It Worked
- Location, Location, Location: Regent Street offered unmatched footfall and the right audience for a luxury fragrance experience.
- Simple, Elegant Execution: High-quality sampling materials and confident, professional ambassadors ensured the brand was represented at its best.
- Hands-On Discovery: Free, on-the-go samples helped spark interest, trial, and future consideration in a competitive category.
Want to create a sensory moment that lingers?
EXECUTIONAL delivers brand experiences that smell as good as they look.
