Emmi Caffe Latte | Heaton Park Festival 2025 | Executional
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Emmi Caffé Latte | Heaton Park Food & Drink Festival 2025

Celebrating Everyday Wins – Festival Style
As part of Emmi Caffé Latte’s nationwide summer sampling tour, we brought the “That Deserves an Emmi” campaign to the bustling Heaton Park Food & Drink Festival. Surrounded by sizzling street food, live music, and summer sunshine, our mission was simple – keep the crowd cool and energised with delicious iced coffee.

What We Got Up To

  • Handed out hundreds of chilled Emmi Caffé Lattes to festival-goers throughout the day.
  • Delivered the brand’s key message – celebrating small wins with a perfect iced coffee pick-me-up.
  • Offered a variety of flavours so everyone could find their favourite.
  • Created a bright, welcoming sampling space that stood out in the busy festival setting.
  • Kept the activation spotless, stocked, and buzzing with positive energy.

Why It Worked

  • Perfect Timing: A hot summer festival was the ideal environment for iced coffee sampling.
  • Friendly Engagement: Our team brought the high energy, ensuring every interaction was warm and memorable.
  • Brand Visibility: Bold branding and a central position meant the stand couldn’t be missed.
  • Product Discovery: Many visitors tried Emmi for the first time, leading to genuine interest and future purchases.

Emmi Caffe Latte | Heaton Park Festival 2025 | Executional

Looking to create high-energy, high-impact brand moments?
EXECUTIONAL can help bring your activation to life with engaging staff, smart sampling strategies, and a creative touch that gets people talking.

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