Celebrating Everyday Wins – Festival Style
As part of Emmi Caffé Latte’s nationwide summer sampling tour, we brought the “That Deserves an Emmi” campaign to the bustling Heaton Park Food & Drink Festival. Surrounded by sizzling street food, live music, and summer sunshine, our mission was simple – keep the crowd cool and energised with delicious iced coffee.
What We Got Up To
- Handed out hundreds of chilled Emmi Caffé Lattes to festival-goers throughout the day.
- Delivered the brand’s key message – celebrating small wins with a perfect iced coffee pick-me-up.
- Offered a variety of flavours so everyone could find their favourite.
- Created a bright, welcoming sampling space that stood out in the busy festival setting.
- Kept the activation spotless, stocked, and buzzing with positive energy.
Why It Worked
- Perfect Timing: A hot summer festival was the ideal environment for iced coffee sampling.
- Friendly Engagement: Our team brought the high energy, ensuring every interaction was warm and memorable.
- Brand Visibility: Bold branding and a central position meant the stand couldn’t be missed.
- Product Discovery: Many visitors tried Emmi for the first time, leading to genuine interest and future purchases.

Looking to create high-energy, high-impact brand moments?
EXECUTIONAL can help bring your activation to life with engaging staff, smart sampling strategies, and a creative touch that gets people talking.































