A Small-Wins Summer Takeover
As part of their nationwide “That deserves an Emmi” campaign, Emmi Caffé Latte parked up at Birmingham’s iconic Bullring with a fully branded event bus — ready to help locals celebrate life’s little wins with a chilled iced coffee in hand.

What We Got Up To
- Non-Stop Sampling: Our team handed out hundreds of Emmi Caffé Lattes to passers-by, turning everyday shopping trips into mini moments of indulgence.
- Campaign Energy: With upbeat brand messaging and plenty of smiles, we encouraged people to pause and enjoy a small treat — because who doesn’t deserve an Emmi?
- Standout Setup: The eye-catching bus made sure Emmi couldn’t be missed, drawing crowds and creating an unmissable summer focal point in the Bullring.
- Helping Hand: From sharing where to pick up Emmi in local supermarkets to talking flavour favourites, our team made sure customers left not just refreshed but informed.
The Impact
This activation did exactly what it set out to: connect Emmi with shoppers, build brand love, and turn simple moments into something worth celebrating. Proof that sometimes, all it takes is a great iced coffee to make someone’s day.
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