Luxury Meets Indulgence
To mark the launch of the exquisite new Tiramisu Truffle, EXECUTIONAL provided professional food sampling teams across four key John Lewis locations — Oxford Street, Sloane Square, Bluewater, and Cheadle. Each ambassador completed Level 2 Food Hygiene certification before the event, ensuring both compliance and premium service.
The activation celebrated Charbonnel et Walker’s 150-year heritage of craftsmanship, inviting customers to experience true British chocolate luxury first-hand.
What We Delivered
- Conducted live sampling of the new Tiramisu Truffle in John Lewis stores
- Engaged customers through storytelling and brand education
- Promoted Chocolate Week and the wider truffle collection
- Supported sales by encouraging immediate purchases
- Ensured clean, elegant presentation throughout the activation
Why It Worked
- Premium positioning aligned with John Lewis’ luxury retail environment
- Certified sampling staff delivered trusted, high-quality service
- Heritage storytelling deepened brand appreciation and connection
- Taste-led experience turned curiosity into confident purchases
Looking to elevate your luxury brand with premium in-store sampling?
EXECUTIONAL creates refined, high-impact activations that drive engagement and convert trial into lasting brand loyalty.































