Charbonnel et Walker | John Lewis | Product Sampling Roadshow
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Charbonnel et Walker @ John Lewis | In-Store Sampling

Luxury Meets Indulgence

To mark the launch of the exquisite new Tiramisu Truffle, EXECUTIONAL provided professional food sampling teams across four key John Lewis locations — Oxford Street, Sloane Square, Bluewater, and Cheadle. Each ambassador completed Level 2 Food Hygiene certification before the event, ensuring both compliance and premium service.

The activation celebrated Charbonnel et Walker’s 150-year heritage of craftsmanship, inviting customers to experience true British chocolate luxury first-hand.

What We Delivered

  • Conducted live sampling of the new Tiramisu Truffle in John Lewis stores
  • Engaged customers through storytelling and brand education
  • Promoted Chocolate Week and the wider truffle collection
  • Supported sales by encouraging immediate purchases
  • Ensured clean, elegant presentation throughout the activation

Why It Worked

  • Premium positioning aligned with John Lewis’ luxury retail environment
  • Certified sampling staff delivered trusted, high-quality service
  • Heritage storytelling deepened brand appreciation and connection
  • Taste-led experience turned curiosity into confident purchases

Why Choose EXECUTIONALLooking to elevate your luxury brand with premium in-store sampling?

EXECUTIONAL creates refined, high-impact activations that drive engagement and convert trial into lasting brand loyalty.

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