Delight in Every Truffle
This Christmas, EXECUTIONAL helped bring Charbonnel et Walker’s luxury chocolate experience directly to shoppers. With premium truffle tasting stations set up across multiple retail locations, the campaign aimed to boost awareness and drive festive sales with elegant, high-touch customer interaction.
Sampling in Action
- Staff offered truffle samples and encouraged festive purchasing
- Highlighted flavour favourites
- Introduced shoppers to the new Tiramisu Truffle
- Directed customers to product displays to support in-store sales
- Shared brand heritage to enhance the premium experience
Why It Worked
- Luxurious sampling moments matched the brand’s heritage
- Strong product knowledge boosted customer confidence
- Festive timing maximised footfall and purchasing intent
- Elegant presentation enhanced both trial and brand perception

Looking to elevate your in-store sampling this season?
EXECUTIONAL delivers polished, premium tasting activations that convert trial into sales—perfect for gifting periods, store events, and high-traffic retail campaigns.































