Race Day Energy, Delivered
EXECUTIONAL supported BoyleSports at Wetherby Racecourse for Peak Cap & Pearls Day, bringing a friendly, confident team to get the brand in front of thousands of racegoers. With premium jackets provided and a polished look, the team blended professionalism with plenty of race-day buzz.
What We Got Up To
Our ambassadors greeted visitors as they arrived, handed out promotional flyers, and highlighted BoyleSports’ newest shop opening on Wetherby High Street. They kept interactions upbeat, approachable, and fast-moving — ensuring every flyer landed in the right hands. Materials were handled with care, distribution routes followed smoothly, and any stock requirements were fed back quickly to supervisors.
Dressed for the Day
Staff wore plain black tees, smart dark trousers, comfortable footwear, and branded jackets supplied onsite — ensuring a tidy, consistent, and professional appearance throughout the activation.
Why It Worked
Clear messaging, friendly engagement, and strong visibility kept BoyleSports front-and-centre all afternoon. With a lively crowd and perfect timing around a key sponsorship event, the activation delivered awareness, footfall, and memorable brand presence.

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