San Miguel – A Scratch & Sip Pint Experience
Pints, Prizes, and Picture-Perfect Moments
EXECUTIONAL teamed up with San Miguel to serve up a classic summer beer moment with a playful twist. Blending the brand’s rich Spanish heritage with a scratch-to-win mechanic, this activation delivered more than just great taste—it offered a chance to win on the spot.

How We Made It Happen
Our Brand Ambassador took charge from the get-go—helping set the space, prepping the prize display, and pouring smooth pints of San Miguel with a side of excitement. Each purchase came with a boarding pass-style scratch card, revealing whether the customer had scored a prize. From passport holders to cameras, the wins kept coming. The team also captured key photo moments of happy customers, branded props, and sunlit sips to bring the vibe to life both on-site and online. With great service, steady queues, and the beer flowing, the activation felt like a mini holiday in a pint.

Want to turn your product into a prize-winning moment?
Let EXECUTIONAL deliver a flavourful, photo-worthy activation your audience won’t forget.































