A Taste of Good Times, Poured to Perfection
EXECUTIONAL took over the Eastfield Arms in Sheffield with a vibrant San Miguel activation that captured everything the brand stands for — sunny holidays, easygoing moments, and sharing good times over a great beer.

What We Got Up To
- Bringing the Bar to Life: We helped set up a lively San Miguel pop-up bar, complete with plants, an A-frame styled like an airport boarding gate, and a welcoming branded setup that instantly drew attention.
- Perfect Pours: Our team served up chilled pints straight from the San Miguel dispense system.
- Boarding Pass Prizes: With every pint, customers received a scratch-card boarding pass.
- Keeping It Smooth: We kept everything running effortlessly.
The Impact
This wasn’t just a bar promotion — it was an experience. Customers didn’t just come for a drink; they stayed for the atmosphere, the excitement of a possible win, and the chance to make memories with San Miguel.
Looking to activate your brand with energy and style?
EXECUTIONAL brings it to life — one crowd-pleasing interaction at a time.































