Emmi Caffe Latte | Birmingham Half Marathon | EXECUTIONAL Sampling Staff
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Emmi Caffé Latte | Birmingham Running Festival

Celebrating small wins and big finishes with iced coffee moments at the heart of a high-energy sporting event.

As part of its ongoing summer campaign, Emmi Caffé Latte went to Birmingham Running Festival for a high-impact activation. Partnering with EXECUTIONAL, the brand brought its “That deserves an Emmi” message to life by refreshing runners, supporters, and passers-by with delicious, chilled coffee samples.

With a mission to fuel small wins — whether it’s finishing a race or cheering someone on — our promotional team was on hand to deliver moments of indulgence and uplift throughout the day.

Emmi Caffe Latte | Birmingham Half Marathon | EXECUTIONAL Sampling Staff

Key Activation Highlights:

  • Live sampling at a half marathon, meeting runners and the general public with a positive, engaging approach.
  • Product distribution of core flavours
  • Ensuring a premium brand presence amidst the race day hustle
  • Consumer education on availability, highlighting Emmi’s presence in Tesco, Sainsbury’s, ASDA, Morrisons, and Waitrose

The activation helped Emmi connect with an energetic audience right in the moment of their achievement — making every finish line, high-five, and personal best a little more rewarding.

Emmi Caffe Latte | Birmingham Half Marathon | EXECUTIONAL Sampling StaffWant to activate your brand where real-life energy meets consumer connection?

Let EXECUTIONAL deliver high-volume, high-impact sampling at the events that matter.

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