Celebrating small wins and big finishes with iced coffee moments at the heart of a high-energy sporting event.
As part of its ongoing summer campaign, Emmi Caffé Latte went to Birmingham Running Festival for a high-impact activation. Partnering with EXECUTIONAL, the brand brought its “That deserves an Emmi” message to life by refreshing runners, supporters, and passers-by with delicious, chilled coffee samples.
With a mission to fuel small wins — whether it’s finishing a race or cheering someone on — our promotional team was on hand to deliver moments of indulgence and uplift throughout the day.

Key Activation Highlights:
- Live sampling at a half marathon, meeting runners and the general public with a positive, engaging approach.
- Product distribution of core flavours
- Ensuring a premium brand presence amidst the race day hustle
- Consumer education on availability, highlighting Emmi’s presence in Tesco, Sainsbury’s, ASDA, Morrisons, and Waitrose
The activation helped Emmi connect with an energetic audience right in the moment of their achievement — making every finish line, high-five, and personal best a little more rewarding.
Want to activate your brand where real-life energy meets consumer connection?
Let EXECUTIONAL deliver high-volume, high-impact sampling at the events that matter.































