Espresso, matcha, DJs, and sunshine — Caffè Italiano brought Italian café culture to Shoreditch with a modern twist.

During London Coffee Week, premium Italian coffee machine brand Victoria Arduino hosted a vibrant two-day activation: Caffè Italiano. Set on Shoreditch High Street, the pop-up combined top-tier coffee with street-level culture — and EXECUTIONAL was on hand to help deliver it from start to finish.
In collaboration with Hard Lines (coffee), PerfectTed (matcha), Minor Figures (oat milk), and Standart Magazine, the event gave guests a full sensory experience, from the first sip to the final selfie.

Highlights from the Pop-Up:
Free coffee and matcha for all — with expert brews made using Victoria Arduino machines
Live DJs spinning all day, adding rhythm and energy to the laid-back café vibe
An outdoor photobooth setup that had people snapping branded selfies and sharing their experience instantly
A two-day crowd split: industry insiders on Friday, followed by a public takeover on Saturday
EXECUTIONAL’s team kept the event running smoothly, welcoming guests, supporting partners, and keeping the space fresh and friendly throughout.

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