San Miguel | The Belfry Hotel | Executional Ltd
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San Miguel | Belfry Hotel & Resort

A Summer-Inspired Scratch & Sip Activation. A Taste of Travel, Right Here in the UK.

San Miguel | The Belfry Hotel | Executional Ltd

In partnership with San Miguel, we delivered an upbeat and engaging brand experience, transforming a simple pint into a playful prize-winning opportunity. With a themed airport-style setup and an exclusive scratch-card mechanic, every pour of San Miguel became a chance to win.

What We Got Up To:

  • Served pints from a dedicated San Miguel dispense system to eager customers
  • Distributed 200 ‘boarding pass’ scratch cards with each purchase
  • Engaged drinkers with instant-win opportunities for items like caps, cameras, and free pints
  • Brought the brand to life with high-energy staff, engaging customer interactions, and prize photo moments

Every pint came with a surprise and a smile — driving up purchase rates, brand talkability, and moments worth capturing. No freebies here — just a well-run, premium activation that kept people coming back for more.

Looking to activate your brand with energy and style?
EXECUTIONAL brings it to life — one crowd-pleasing interaction at a time.

 

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