A Summer-Inspired Scratch & Sip Activation. A Taste of Travel, Right Here in the UK.

In partnership with San Miguel, we delivered an upbeat and engaging brand experience, transforming a simple pint into a playful prize-winning opportunity. With a themed airport-style setup and an exclusive scratch-card mechanic, every pour of San Miguel became a chance to win.
What We Got Up To:
- Served pints from a dedicated San Miguel dispense system to eager customers
- Distributed 200 ‘boarding pass’ scratch cards with each purchase
- Engaged drinkers with instant-win opportunities for items like caps, cameras, and free pints
- Brought the brand to life with high-energy staff, engaging customer interactions, and prize photo moments
Every pint came with a surprise and a smile — driving up purchase rates, brand talkability, and moments worth capturing. No freebies here — just a well-run, premium activation that kept people coming back for more.
Looking to activate your brand with energy and style?
EXECUTIONAL brings it to life — one crowd-pleasing interaction at a time.































