Turning a Store Launch into a Celebration
For Popeyes’ latest UK opening in Basingstoke, EXECUTIONAL delivered an activation that brought the energy and excitement the brand is known for. From branded giveaways to a lively countdown, the team ensured the launch made a big impression on both locals and passers-by.
On the Day
- Distributed branded Popeyes t-shirts to customers and onlookers
- Coordinated the countdown to the official opening, building anticipation
- Acted as the main point of contact, ensuring smooth delivery throughout
- Created a lively, welcoming presence to reflect the Popeyes brand energy
Why It Worked
- Bold Brand Presence: Branded t-shirts turned fans into walking ambassadors on the high street
- Community Engagement: Direct interaction encouraged locals to join in the excitement
- Seamless Execution: On-site coordination kept everything running to plan
- Popeyes Spirit: Energy, fun, and food at the centre of it all
Planning a store launch?
EXECUTIONAL delivers high-energy activations that turn openings into memorable community moments.































