Scoops, Smiles & Sign-Ups
For Levi Strauss & Co., we turned two summer days into a relaxed retail celebration. Tapping into the spirit of their latest campaign — about those fleeting summer memories — our team created an in-store experience that was all about fun, flavour, and feel-good moments.
What We Did
- Ice Cream Meets Iconic Denim: We set up a vibrant cart at the front of the store, offering free ice cream to anyone who signed up for Levi’s RedTab loyalty programme.
- A Street-Level Invitation: Positioned outside the entrance, our ambassadors invited passers-by to scan the QR code, pop in, and collect their scoop — bringing new footfall through the doors.
- Flavours for Everyone: With crowd-pleasers like Sea Salted Caramel, Vegan Raspberry, and Alphonso Mango, there was something for every palate.
- Atmosphere on Point: Branded signage, upbeat staff, and smooth operations helped create a relaxed, welcoming vibe that felt more like a pop-up festival than a store activation.
The Impact
Across both days, hundreds of ice creams were served and RedTab sign-ups flowed — proving that a simple reward, done well, can drive engagement and deepen brand connection. The activation wasn’t just a giveaway; it was a lifestyle moment that fit perfectly with Levi’s carefree summer message.
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