The perfect pint — now in your hands. Guinness brought the theatre of the pour to the people, and we helped make it memorable.
There’s nothing quite like a pint of Guinness — especially when you get to pour it yourself.
As part of an engaging new rollout, Guinness introduced its Self Pour machines to high-footfall venues, offering customers the chance to step behind the tap and try the iconic two-part pour for themselves. It’s smooth, it’s creamy, it’s interactive — and it’s a lot of fun.
EXECUTIONAL was on-site to bring the experience to life, with friendly brand ambassadors inviting guests to give it a go, guiding them through the steps, and adding to the sense of occasion. Whether it was someone’s first Guinness or their fiftieth, getting to pour their own pint added a new layer of appreciation (and a lot of selfies).
The result? Less time waiting, more time enjoying — and a brand moment people won’t forget.
Want to turn your product into an experience?
Let EXECUTIONAL help you create something interactive, memorable, and made to be shared.
