Fuel for Fans, Energy for the Game At the Women’s Rugby World Cup 2025, EXECUTIONAL helped Emmi Caffé Latte take centre stage with a high-energy sampling activation. Positioned right outside the action, our team kept crowds buzzing with chilled iced coffees and smiles, delivering the campaign message “That Deserves an Emmi.”
Game Day Highlights
- Distributed thousands of iced coffees to fans heading into matches
- Delivered campaign messaging with upbeat, friendly interactions
- Shared multiple flavours so everyone could find their favourite pick-me-up
Why It Was a Winner
- Perfect Fit: Sport + sampling = a great moment to connect with fans
- Positive Energy: Team engagement mirrored the excitement of the event
- Strong Visibility: Bold Emmi branding stood out across high footfall areas
- Memorable Impact: Fans left refreshed, energised, and smiling
Want to energise fans at major sporting events?
EXECUTIONAL delivers high-energy brand activations that keep your product in hand, on message, and front of mind.































