Celebrating Everyday Wins, King’s Cross Style
At one of London’s busiest transport hubs, EXECUTIONAL brought Emmi Caffè Latte to life with a vibrant station sampling activation. Commuters, shoppers, and travellers on the go were treated to chilled iced coffees – the perfect way to celebrate life’s little wins with a delicious boost.
What We Got Up To
- Handed out Emmi Caffè Lattes to commuters, shoppers, and passers-by.
- Shared the campaign message “That deserves an Emmi” through upbeat, energetic engagement.
- Offered multiple flavours so travellers could find their favourite.
Why It Worked
- High Footfall, High Impact: King’s Cross provided the perfect backdrop for maximum reach.
- Memorable Interactions: Genuine conversations helped link the product with real-life reward moments.
- Energy & Atmosphere: The EXECUTIONAL team kept the vibe upbeat, engaging, and on-brand.
- Visual Standout: Smart uniforms, clear branding, and slick sampling bins made the activation pop

Want to put your brand in the hands of thousands?
EXECUTIONAL delivers high-footfall station activations that engage, refresh, and leave a lasting impression.































