Emmi Caffe Latte | Barcode Festival 2025
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Emmi Caffé Latte | Barcode Festival 2025

Big Flavour, Big Presence at the UK’s Favourite Trade Festival

Emmi Caffé Latte went all out — rolling up with an eye-catching, fully branded double-decker bus that turned heads before anyone even grabbed a sample. As XL sponsors of the event, Emmi made sure their message, “That deserves an Emmi,” was felt (and tasted) all across the festival.

Emmi Caffe Latte | Barcode Festival 2025

What We Got Up To

  • Sampling on a Massive Scale: Our team kept the momentum high all day long, handing out thousands of Emmi Caffé Lattes to festival-goers eager for a cool caffeine pick-me-up.
  • Standout Brand Space: The bright purple bus, giant product displays, and playful signage created an unmissable zone — perfect for photos and stopping curious crowds in their tracks.
  • Celebrating Small Wins: Whether dancing, networking, or just soaking up the sun, guests were reminded that every little festival moment deserves an indulgent iced coffee.
  • On-Hand Ambassadors: Friendly, high-energy staff kept the area tidy, shared the brand story, and made sure every question was answered — all while keeping the iced coffee flowing.

The Impact
Emmi didn’t just show up — they owned it. From morning until evening, the activation drew constant crowds, built brand love, and turned Barcode into one giant “That deserves an Emmi” moment. A festival highlight for anyone needing a refreshing break and a quick caffeine boost.

Looking to activate your brand with energy and style?
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