Chilled Vibes, Big Impact
In collaboration with Corona, EXECUTIONAL delivered a high-energy, alcohol-free brand moment with Corona Cero at The O2. Over two nights, fans discovered the crisp, refreshing taste of this non-alcoholic beer—complete with interactive games and laid-back beach flair.

How We Brought It to Life:
Block 101 turned into a Corona Cero chill zone—complete with bold branding, a working bar, and a buzzing crowd. Guests grabbed ice-cold 50ml samples (with hand stamps and ID checks in full swing), then took a spin on the prize wheel to win cool merch. A cheeky buzz wire game added to the laughs, while subtle digital touches kept things fresh. With two top-notch Brand Ambassadors running the show, the vibe was all beachy fun—minus the booze.
Why It Worked:
This pop-up moment combined taste, fun, and a relaxed energy that fit the Corona lifestyle—without the alcohol. From the first sip to the final spin, it created a space for guests to pause, play, and connect with the brand in a memorable way.

Ready to activate your alcohol-free brand in high-energy spaces?
Let EXECUTIONAL deliver your next standout sampling experience—where compliance, creativity, and crowd connection come together.































