Driving Footfall at WTM London
At one of the world’s largest travel industry events, EXECUTIONAL supported d-flo with a high-visibility roaming activation designed to attract visitors and direct them to the stand. Rather than being fixed to a booth, staff moved through the busy ExCeL halls, engaging attendees with energy and personality.
On the Ground
- Staff distributed branded incentives and printed materials to passing attendees
- They encouraged visitors to stop by the d-flo stand for deeper conversations
- Roamed the exhibition halls to maximise exposure and visibility
- Delivered upbeat, proactive engagement to cut through event noise
- Helped generate steady footfall by signposting attendees toward the stand
Why It Worked
- Roaming activity boosted reach far beyond a static stand
- High-energy engagement stood out in a crowded exhibition environment
- Promotional incentives created a clear reason to visit the stand
- Friendly, confident ambassadors helped spark meaningful conversations
Need roaming staff to amplify your exhibition presence?
EXECUTIONAL provides exhibition teams that engage, inform, and drive visitors exactly where you need them.































