Making life (and dessert) a little sweeter
The Glorious Mess believes that the best moments are the messy ones — the imperfect cakes, the laughter that overflows, the desserts that are fun to make and eat.
To bring that playful spirit to life, EXECUTIONAL helped activate their brand in Booths stores, turning ordinary shopping trips into delicious, joy-filled experiences.
What We Got Up To
- Tasty Sampling: Our team offered shoppers bites of mini meringues and indulgent Eton Mess.
- Warm Conversations: Smiling, chatting, and sharing the story behind The Glorious Mess.
- Highlighting Offers: We told customers all about the special in-store deal.
- Driving Discovery: By sharing how the meringues are crafted in Shropshire with British eggs and natural colours.
The Impact
It wasn’t just about handing out samples — it was about sparking delight, inspiring customers to try something new, and driving them straight to the shelves. The activation left shoppers smiling (and often coming back for seconds), proving that life — and dessert — really is better when you embrace the mess.

Looking to activate your brand with energy and style?
EXECUTIONAL brings it to life — one crowd-pleasing interaction at a time.































