Where Refreshment Meets Fun by the Water
EXECUTIONAL supported San Miguel’s summer splash at Pergola On The Wharf, setting up a stylish pop‑up bar with a sun-soaked backdrop and a playful prize mechanic to turn simple pours into memorable moments.
What We Got Up To
- Ocean breeze branding: Set up a sleek San Miguel bar with A‑frame signage, green barriers, and a fresh, vibrant backdrop to match the waterside setting
- Pints & Prizes: Staff poured crisp San Miguel pints and handed over “boarding pass” scratch cards with each sale—customers could instantly win branded goodies or another beer
- Queue energy: A bustling, social setup encouraged people to linger, chat, and take part in the boardwalk buzz
- Winning moments: Prizes included caps, passport holders, cameras, special freebies, and even bonus pints—each win adding to the fun atmosphere
The Impact
This activation blended bold branding, easy-going hospitality, and genuine interactions to give customers more than just a beer—they got a small celebration. With every pour delivering a chance to win, San Miguel turned a typical riverside afternoon into a festival-style experience.

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