San Miguel Gold | The Manor | Executional Brand Activation
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San Miguel Gold | The Manor | Brand Activation

A Perfect Pour Meets a Playful Prize Draw
On a summer Saturday at The Manor, EXECUTIONAL delivered a lively San Miguel Gold activation where every pint came with a chance to win. This event fused crisp lager with holiday-inspired energy, creating a standout bar experience packed with giveaways and good times.

What We Got Up To

  • Set the scene with branded assets including a boarding gate A-frame, plants, and an engaging queue system
  • Poured fresh pints of San Miguel using a premium dispense system
  • Activated a boarding-pass prize mechanic — each pint came with a scratch card offering chances to win branded merch
  • Distributed prizes like caps, cameras, and free pints based on scratch-card outcomes
  • Captured branded moments — customers holding up pints, showing off wins, and enjoying the buzz of the bar

Why It Worked

  • Premium meets playful: Quality beer combined with interactive fun kept customers engaged
  • Smart visual branding: From the queue belts to the t-shirts, every touchpoint reinforced the San Miguel vibe
  • Memorable experiences: The prize draw mechanic gave customers something to talk about — and photograph
  • Great energy, great team: EXECUTIONAL staff kept the pace smooth, the area spotless, and the service upbeat

Why Choose EXECUTIONAL

Looking to activate your brand with energy and style?
EXECUTIONAL brings it to life — one crowd-pleasing interaction at a time.

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0203 026 1069

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