A Perfect Pour Meets a Playful Prize Draw
On a summer Saturday at The Manor, EXECUTIONAL delivered a lively San Miguel Gold activation where every pint came with a chance to win. This event fused crisp lager with holiday-inspired energy, creating a standout bar experience packed with giveaways and good times.
What We Got Up To
- Set the scene with branded assets including a boarding gate A-frame, plants, and an engaging queue system
- Poured fresh pints of San Miguel using a premium dispense system
- Activated a boarding-pass prize mechanic — each pint came with a scratch card offering chances to win branded merch
- Distributed prizes like caps, cameras, and free pints based on scratch-card outcomes
- Captured branded moments — customers holding up pints, showing off wins, and enjoying the buzz of the bar
Why It Worked
- Premium meets playful: Quality beer combined with interactive fun kept customers engaged
- Smart visual branding: From the queue belts to the t-shirts, every touchpoint reinforced the San Miguel vibe
- Memorable experiences: The prize draw mechanic gave customers something to talk about — and photograph
- Great energy, great team: EXECUTIONAL staff kept the pace smooth, the area spotless, and the service upbeat

Looking to activate your brand with energy and style?
EXECUTIONAL brings it to life — one crowd-pleasing interaction at a time.































