Bringing the San Miguel Experience to the Heart of the Community
As part of its summer activation series, San Miguel hit the road with a fully branded pop-up bar, visiting pubs across Feltham, Northolt, and The Clay Pipe. Each stop gave customers a taste of San Miguel’s refreshing character while adding a playful twist with an instant-win scratch-card mechanic. The result? Great beer, great prizes, and even greater memories.
What We Got Up To
- Served perfectly poured pints of San Miguel from a mobile dispense system.
- Ran the boarding-pass scratch-card game with prizes including caps, passport holders, and disposable cameras.
- Kept queues flowing smoothly with clear service points and friendly engagement.
- Captured plenty of branded photos of customers winning, sipping, and soaking up the atmosphere.
- Maintained a professional, visually appealing setup with barriers, A-frame signage, and prize displays.
Why It Worked
- Multiple Touchpoints: Hitting several venues maximised reach and created a buzz in different communities.
- Interactive Element: The scratch-card mechanic turned every pint purchase into a moment of excitement.
- On-Brand Atmosphere: Branded assets, friendly service, and clean bar presentation kept the experience premium.
- Memorable Moments: Winners leaving with their prizes – and their pints – helped spread positive word-of-mouth.
Want to take your brand on tour?
EXECUTIONAL’s mobile activation teams and flexible setups bring the experience directly to your audience – wherever they are.
