Boosting Sales with In-Store Engagement
EXECUTIONAL supported the in-store promotion of MORSEAL, C-TEC’s high-performance sealant and adhesive, across selected ITS Stores.
With a November-only 3-for-2 offer, the aim was to educate customers, showcase the product, and drive immediate purchases through confident face-to-face interaction.
On the Ground
- Staff welcomed every customer entering the store
- Explained MORSEAL’s benefits and high-performance features
- Promoted the 3-for-2 offer using branded leaflets
- Directed customers to the tills to complete their purchase
- Set up a branded demonstration desk and pull-up banner
- Displayed MORSEAL sample tubes and used demo cards to show application
Why It Worked
- Clear, confident product explanation helped customers understand MORSEAL’s value
- Branded display and demo setup created a strong visual presence
- The 3-for-2 offer provided an easy call-to-action at point of sale
- Friendly ambassadors made the experience approachable and persuasive
Looking to boost product sales in-store?
EXECUTIONAL delivers professional, sales-driven retail activations that turn footfall into customers through expert product demonstration and engagement.































