Taste the Spirit of the Lakes
Inspired by the après-ski lifestyle of the Alps, Kin Vodka brings the warmth of caramel-blended vodka from its Lake District roots to Costco stores nationwide. Each small-batch spirit captures a sense of adventure and sharing — perfect for gifting or enjoying with friends. EXECUTIONAL supported the brand with a multi-location sampling campaign, driving trial, awareness, and in-store sales through positive, engaging customer interactions.
Sampling in Action
- Served four distinct Kin Vodka flavours to Costco shoppers
- Shared tasting notes and perfect serve suggestions to inspire purchase
- Highlighted special in-store offers to encourage sales
- Set up branded sampling stations with pull-up banners and tasting cups
- Ensured clear visibility of allergen and age restriction signage
Why It Worked
- Professional, knowledgeable staff enhanced customer trust
- Premium presentation matched the brand’s artisanal image
- Quick, efficient setup maximised sampling time and visibility
- Friendly engagement created memorable interactions that converted into sales
Looking to boost trial and visibility for your drinks brand?
EXECUTIONAL delivers premium sampling campaigns that connect products to customers — with experienced brand ambassadors, strategic placement, and flawless in-store execution.































