Luxury Tastings for Valentine’s & Easter
In early 2026, EXECUTIONAL supported Charbonnel et Walker with two coordinated luxury sampling campaigns designed to maximise Valentine’s and Easter sales across key UK department stores.
From Fenwick, Liberty and Selfridges to John Lewis & Partners locations nationwide, our Level 2 Food Hygiene qualified product samplers delivered a premium, compliant, and sales-focused experience — bringing one of Britain’s most prestigious chocolatiers directly to customers at point of purchase.
With heritage dating back to 1875, Charbonnel et Walker is renowned for its hand-crafted truffles, elegant gift boxes, and iconic flavours including Pink Marc de Champagne and Milk Sea Salt Caramel. These activations focused on reinforcing that legacy while introducing seasonal and new product lines.
Sampling in Action
• Delivered tastings across multiple premium retail locations
• Sampled hero lines
• Introduced new flavours
• Sampling stations in high-footfall luxury department stores
• Directed customers to fixtures to convert trial into purchase
• Represented the brand’s heritage and craftsmanship
Why It Worked
• Luxury department store settings matched the premium brand image
• Seasonal timing aligned perfectly with gifting peaks
• Food Hygiene certified staff ensured compliance and professionalism
• Strong product knowledge enhanced value and encouraged upsell
• Face-to-face engagement increased impulse gifting purchases
Looking to elevate your luxury brand in-store?
EXECUTIONAL delivers premium sampling campaigns that blend compliance, storytelling, and sales focus — ensuring your product is experienced, remembered, and purchased.
