Big flavour, bold branding, and a buzzing crowd — Camden Stout made its mark at The O2 during a Twenty One Pilots concert.
EXECUTIONAL partnered with Camden Town Brewery to create a standout brand moment during Two Nights of Twenty One Pilots at The O2 Arena. With thousands of fans flooding through Level 1, the Camden Stout activation brought together taste, play, and presence in one unmissable experience.
Turning Heads and Pouring Pints:
- Live sampling: Guests were treated to fresh pours of Camden Stout. The sampling introduced concert-goers to a modern twist on stout, crafted with rich malts and bold hops.
- Buzz Wire game: Adding to the fun, an interactive Buzz Wire challenge invited fans to test their steady hands—with branded merch rewards for those who gave it a go.
As fans geared up for a night of live music, Camden Stout provided the perfect pre-show moment—a bold flavour to match the atmosphere, and a refreshing way to kick off an unforgettable evening.
Ready to connect with your audience in high-energy spaces?
Let EXECUTIONAL bring your brand into the spotlight—one pour, one moment at a time.































