Budweiser Brings the Buzz to Flat Iron Square
To mark Chelsea’s Champions World Cup win and cheer on the Lionesses, Budweiser rolled into Flat Iron Square with a branded container bar and vibrant activation space. It was a day of football, festivities, and full-on brand energy.

What We Got Up To
- Welcomed fans at the entrance with upbeat, friendly energy
- Ran the greet-and-meet photo point for branded snaps and shared moments
- Maintained a strong presence across the bar and venue, supporting footfall and flow
- Engaged with football fans in a way that felt casual, confident, and perfectly on-brand
- Delivered the Budweiser message of celebration and camaraderie all day long
Why It Worked
- Perfectly timed with key football moments for maximum relevance
- Branded space stood out in a busy city venue
- Interactions felt genuine and fun – fans loved the relaxed, celebratory vibe
- Strong visuals, high energy, and quality staffing made this activation a win
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