Backing the Local High Street with BoyleSports
BoyleSports, Ireland’s largest independent bookmaker, continues its UK expansion with the opening of a brand-new store in Mansfield. To mark the occasion, EXECUTIONAL provided a team of brand ambassadors to welcome locals, create a strong first impression, and build excitement on the high street. With bold visuals and friendly engagement, the activation made the launch impossible to miss.
What We Got Up To
- Welcomed the Mansfield community with a professional, approachable team
- Created an eye-catching entrance with a bold blue balloon arch and branded signage
- Engaged passers-by with giveaways and conversation to drive store visits
- Represented BoyleSports in branded uniform, ensuring a polished, on-brand presence
Why It Worked
- Standout visuals gave the launch strong high-street visibility
- Direct engagement fostered positive connections with the local community
- Ambassadors reflected BoyleSports’ established and trusted brand image
- Activation boosted awareness and footfall from day one of opening
Planning a store launch or expansion?
EXECUTIONAL delivers polished, high-energy activations that attract attention and connect communities to your brand.
