Beauty, wellness, and pop-up pampering for festival-goers
Boots brought its trusted care and beauty experience to Latitude Festival 2025, creating a welcoming wellness hub complete with pampering booths, makeovers, and health advice. At the heart of the activation, EXECUTIONAL delivered standout hospitality, brand engagement, and local support across multiple touchpoints.
What We Got Up To
- Warm Beauty Welcomes: Checked in guests for treatments, suggested services, and promoted Advantage Card sign-ups.
- Advantage Card Push: Helped guests register and explained the benefits clearly and quickly.
- Roaming Brand Support: Covered both the main site and campsites, restocking vending machines and offering guest help.
- Smart Deployment: Used utility buggies to move between areas and keep everything running smoothly.
Why It Worked
- Prime Placement: Beauty zones stood out as must-visit areas.
- Genuine Interaction: Staff made engagement feel natural and useful.
- Wide Reach: Mobile teams boosted brand presence across the festival.
- Positive Energy: The vibe matched the festival—friendly, fun, and chilled.

Looking to activate your brand with energy and style?
EXECUTIONAL brings it to life — one crowd-pleasing interaction at a time.































