Be Truffle | Booths Stores | In-Store Sampling Campaign
Home | Be Truffle | Booths Stores | In-Store Sampling Campaign

Be Truffle | Booths Stores | In-Store Sampling Campaign

Truffle Temptation Lands in Booths

EXECUTIONAL supported the launch of Be Truffle into Booths stores with a vibrant, sales-focused sampling campaign across five locations: Keswick, Windermere, Lytham, Chorley, and Knutsford.

The activation introduced shoppers to this exciting Italian truffle-inspired range, combining traditional truffle favourites with bold, modern condiments designed to elevate everyday meals.

Sampling in Action
• Invited customers to taste sauces using breadsticks and tortilla chips
• Highlighted hero lines including truffle ketchup, mayo, oils and honey
• Proactively engaged shoppers to build stand footfall
• Directed customers to the fixture to convert trial into purchase
• Shared live updates, photos and sales insights via WhatsApp

Why It Worked
• Hands-on tasting built instant confidence in the brand
• Unique flavours sparked curiosity and repeat sampling
• Energetic staff created strong attraction in busy stores
• Structured reporting delivered valuable feedback to the client

Why Choose EXECUTIONALLooking to launch a new food product in-store?

EXECUTIONAL delivers high-impact sampling campaigns that drive discovery, engagement and real sales results.

Showreel

📞 SPEAK TO THE TEAM TODAY

0113 479 0075
0203 026 1069