Supermarket Promotions – Maximising Engagement In & Outside of Stores
Supermarkets are one of the most effective locations for engaging directly with consumers at the point of purchase and influencing their buying decisions.
Whether inside the store assisting with product demonstrations, merchandising, and mystery shopping or outside promoting special offers, loyalty programmes, and sampling.
EXECUTIONAL provides expert supermarket staff to bring your brand to life.
“Love working with Executional. They’re efficient, organised and have a fantastic team.”
“Exactly what we wanted, friendly and enthusiastic staff who were keen to do a great job.”
“Responses are super quick and always provides great service and exceptional staff.”
Inside Supermarkets: Influencing Consumer Choices at the Shelf
✅ Shelf Replenishment & Planogram Compliance – Keeping products fully stocked, well-organised, and correctly labelled.
✅ Point-of-Sale (POS) Placement – Installing branded promotional stands, shelf talkers, and end-cap displays.
✅ In-Store Compliance Checks – Ensuring supermarkets follow your agreed-upon promotional strategies.
📌 Best for: FMCG brands, promotional brand takeovers, seasonal campaigns.
For products that require explanation or live interaction, our product demonstrators educate and excite shoppers.
✅ Live Demonstrations – Showcasing product benefits in an engaging and informative way.
✅ Sampling & Hands-On Experience – Allowing customers to try before they buy.
✅ Encouraging Purchase – Guiding shoppers toward purchasing decisions by addressing their needs directly.
📌 Best for: Kitchen appliances, beauty products, health & wellness brands, new product launches.
Retail staff play a vital role in influencing customer decisions. Our store staff training services ensure supermarket employees understand and confidently promote your products.
✅ Brand & Product Education – Training staff on product benefits, features, and ideal selling points.
✅ Hands-On Training Sessions – Allowing in-store teams to experience the product first-hand.
✅ Sales Techniques – Equipping store staff with effective ways to upsell and promote new products.
📌 Best for: Premium FMCG brands, health & wellness products, tech & electronics.
Understanding how your brand is represented in supermarkets is crucial. Our mystery shopping teams gather valuable insights on store execution, product placement, and customer interactions.
✅ Checking Promotional Compliance – Ensuring in-store activations and pricing are implemented correctly.
✅ Assessing Customer Service – Evaluating how well supermarket staff engage with customers about your product.
✅ Competitor Analysis – Providing data on competing brands’ promotions and shelf positioning.
📌 Best for: Brands looking to improve in-store execution and gain insights into their market positioning.
Outside Supermarkets – Engaging Shoppers Before They Enter
A well-executed corporate function relies on professional engagement with attendees. Our corporate staff ensure a seamless experience by:
Engaging customers before they enter the store allows brands to shape purchasing decisions before they start shopping. Our leafleting teams distribute flyers and promotional materials to boost in-store engagement.
✅ Handing Out Discount Vouchers & Special Offers – Encouraging customers to seek out your product.
✅ Promoting Supermarket Loyalty Programmes – Increasing sign-ups for store-branded membership and rewards schemes.
✅ Directing Footfall to In-Store Activations – Guiding shoppers to sample stations or promotional stands inside.
📌 Best for: FMCG brands, supermarket-specific promotions, store loyalty campaigns.
Want to turn heads and grab attention? Our costume promotional staff bring fun and energy to your brand activation by engaging customers in a memorable and interactive way.
✅ Handing Out Samples, Stickers & Flyers – Fun, approachable brand ambassadors dressed in eye-catching costumes.
✅ Photo & Social Media Engagement – Encouraging shoppers to take pictures and share their experience online.
✅ Interactive Engagement – Great for family-friendly and playful brand activations.
📌 Best for: Kids’ brands, family-friendly FMCG products, energy drinks, and themed promotional campaigns.
Supermarket entrances, car parks, and trolley bays provide high-impact advertising spaces for brand engagement before shoppers even enter the store.
✅ Pop-Up Sampling & Giveaways – Distributing product samples to influence in-store purchase.
✅ Discount & Cashback Promotions – Encouraging customers to redeem offers in-store.
✅ Brand Activation Vehicles – Eye-catching promotional trucks or vans offering interactive experiences.
📌 Best for: Larger product samples, beverage brands, household goods, mobile brand activations.
One of the best ways to introduce new products is through direct sampling outside supermarkets, where consumers are already in a shopping mindset.
✅ Instant Brand Interaction – Engaging customers before they step inside the store.
✅ Encourages Immediate Purchase – Shoppers who try a product are more likely to buy it.
✅ Builds Brand Awareness – Ensures your product is remembered when they browse in-store.
📌 Best for: Snack foods, beverages, personal care products, new product launches.
EXECUTIONAL Delivers Dynamic Supermarket Activation Staffing Solutions
From in-store promotions to large-scale brand activations, our supermarket activation staff are trained to engage customers, boost sales, and enhance brand visibility. Tailored to your specific campaign needs.
Let’s Plan Your Next Supermarket Activation..
Maximise your brand’s visibility and impact in supermarkets!
