Turning heads and building buzz with high-energy, multi-touchpoint brand engagement across one of the UK’s busiest shopping centres.
EXECUTIONAL partnered with Space NK to deliver a large-scale experiential activation at Bluewater Shopping Centre, blending beauty retail with bold brand theatre. Designed to celebrate the store’s high-profile presence, the activation spanned giveaways, live entertainment, immersive experiences, and in-store engagement.
Our team covered a wide variety of roles — all pre-assigned — to ensure each element of the campaign ran smoothly. From manned sampling carts and slide zone safety stewards to costume characters and chaperones, every position was covered by trained promotional staff.
Key Activation Highlights:
Spin to Win Wheel: Engaging customers who spent £30+ with high-energy prize moments
Slide Escalator Takeover: A branded Space NK slide experience supported by safety stewards and queue managers
Tote Bag Giveaway: 8,000 branded bags distributed via roaming carts to create high visual impact throughout the centre
Live DJ Booth: Featured local talent playing across Thursday and Friday to energise footfall
Queue Engagement: Staff distributed fragrance goodie bags, bagels, and Space NK waters to shoppers waiting in line
In-store, EXECUTIONAL staff supported customer flow, managed queues, tidied up between waves of visitors, and helped sign up shoppers to the N.dulge loyalty programme using in-store tablets.
The activation delivered a visually bold, high-engagement experience that not only brought footfall but drove strong emotional connection with the Space NK brand.
Ready to take your in-store or centre-wide activation to the next level?
Talk to EXECUTIONAL about delivering dynamic experiences that customers remember.
