Refreshing Moments, Poured to Perfection
San Miguel, a brand with over a century of brewing heritage, turned Oxford Belfry’s Lower Lounge into a vibrant hub of refreshment.
The activation celebrated the brand’s crisp, golden lager in style, creating a social, feel-good experience for every customer that walked up to the bar.
On Tap at the Belfry
- Staff served perfectly poured pints of San Miguel throughout the evening
- Guests were encouraged to enjoy two pints, boosting interaction and sales
- Prizes and giveaways added extra excitement at the bar
Keeping It Flowing
- Supported with full bar setup and smooth service
- Kept the area tidy and welcoming, from first pour to last
- End-of-shift de-prep ensured everything was wrapped up neatly

Looking to energise your brand presence in pubs, bars, or lounges?
EXECUTIONAL delivers polished activations that bring great products to life and leave lasting impressions.































