Serving Adventure by the Pint
Born in New Zealand over 70 years ago, Old Mout Cider has grown into a much-loved brand known for its adventurous fruit ciders. Though inspired by faraway flavours, every pint is proudly brewed in Hereford, UK. The brand celebrates curiosity, flavour, and fun — values that align perfectly with live experiential activations.
For this campaign, EXECUTIONAL delivered a vibrant evening sampling event where customers could experience Old Mout Cider on draught while learning more about the brand’s story and range.
What We Got Up To
- Draught sampling station set up and managed to serve refreshing Old Mout Cider pints
- POS dressing and visibility, ensuring the brand stood out and looked premium throughout the event
- Customer engagement – staff shared the Old Mout brand story and encouraged trial in a fun, approachable way
- Event flow support – maintained a clean, tidy bar area by clearing empties and keeping service efficient
- Buzz building – created an engaging, upbeat energy that kept people at the stand and enjoying the experience
Why It Worked
- Premium sampling environment gave customers the chance to try Old Mout fresh on draught
- Storytelling + sampling helped connect the cider’s adventurous heritage with its bold flavours
- Friendly, high-energy staff made the activation feel welcoming and memorable
- Evening timing meant the brand was front and centre when customers were most ready to enjoy cider socially
Looking to activate your drinks brand with flavour, fun, and consumer connection?
EXECUTIONAL creates live brand experiences that drive trial, tell your story, and keep your product front of mind.
