JONGGA | ALLPOINTS EAST LONDON | Promotional staff
Home | Jongga | All Points East Festival 2025 | Event Staff

Jongga | All Points East Festival 2025 | Event Staff

Standing Out at a Leading London Festival
At Victoria Park’s All Points East Festival, EXECUTIONAL delivered a four-day activation for Jongga – the world’s number one kimchi brand. With a bustling music and lifestyle audience, our team brought the brand’s playful personality to life with oversized costume characters, branded signage, and an inviting stand that drew festivalgoers in for photos, fun, and flavour.

What We Got Up To

  • Six staff across four days managed the activation, keeping energy high and the brand front-of-mind.
  • Giant Jongga mascots roamed the festival grounds, drawing crowds and creating photo opportunities.
  • #JONGGA branded signage encouraged social sharing and boosted online visibility.
  • Engaging stand presence showcased the brand and offered visitors a fun, interactive experience.
  • Friendly, approachable brand ambassadors welcomed guests, spread positivity, and supported Jongga’s community-first values.

Why It Worked

  • Festival Fit: The fun, playful energy of the mascots matched the All Points East vibe.
  • Unmissable Visuals: Bright costumes and signage made Jongga stand out across the busy site.
  • Interactive Engagement: Photo moments created natural brand advocacy both on-site and online.
  • Seamless Delivery: EXECUTIONAL ensured slick staffing, consistent energy, and positive audience interaction over multiple days.

Why Choose EXECUTIONAL

Looking to make your brand unmissable at festivals?
EXECUTIONAL brings products to life with bold activations, eye-catching characters, and teams that know how to engage a crowd.

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