Fuelling Runners, Engaging Crowds
As part of the Run Aintree 5k, 10k and Half Marathon, EXECUTIONAL teamed up with Grupo Bimbo to showcase New York Bakery bagels and Takis snacks. From energising finishers to sparking excitement in the race village, our team made sure the brands left a strong impression on both runners and supporters.
On the Ground
- Unloaded stock and event assets from the lorry
- Set up the New York Bakery gazebo and bridge screen
- Handed out Takis in the race village
- Restocked bagels for 1,000+ finishers
- Packed down kit and reloaded stock post-race
Why It Worked
- Perfect Fit: Bagels made the ideal post-race refuel
- Crowd Engagement: Takis kept the village buzzing
- Smooth Logistics: Quick setup, stocking, and pack-down
- Memorable Impact: Bold branding and fun staff presence
Want to take your food or drink brand on the road?
EXECUTIONAL delivers seamless event activations that connect products with the right audiences.































