Emmi Caffe Latte | New Street Station | Product Sampling
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Emmi Caffé Latte | New Street Station | Product Sampling

Turning Rush Hour into a Reason to Celebrate
As part of their summer-long sampling tour, Emmi Caffé Latte took over Birmingham’s bustling New Street Station, spreading their “That deserves an Emmi” message to thousands of commuters on the move.

Emmi Caffe Latte | New Street Station | Product Sampling

What We Got Up To

  • Iced Coffee on the Go: Our team was out in force with branded sampling bins, handing out chilled Emmi Caffé Lattes to people dashing for trains or just starting their day.
  • Moments That Mattered: From the sleepy early birds to shoppers and busy professionals, we turned ordinary mornings into small, satisfying pick-me-ups.
  • Friendly Engagement: Smiling, waving, and sharing the brand story, our team made sure each handover felt personal — not just another freebie.
  • Keeping It Smooth: Behind the scenes we managed stock, stayed tidy, and kept the flow moving, ensuring the activation stayed slick and welcoming from start to finish.

The Impact
This was more than just a hand-out — it was a perfect moment of connection in the heart of the city. By putting Emmi straight into people’s hands (and minds), we brought the brand promise to life, proving that even the morning commute deserves a little treat.

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