Black Friday Buzz at Space NK
For Space NK’s Black Friday weekend at the Bullring Centre and Westfield London, EXECUTIONAL delivered a lively promotional team and a crowd-pleasing mascot presence.
With thousands of shoppers moving through the centres, the activation focused on driving footfall, raising awareness of premium discount offers, and directing customers straight to the Space NK store.
On the Ground
- Handed out branded lollipops promoting Black Friday offers
- Directed shoppers to the Space NK store
- Highlighted key discounts across skincare, fragrance, and gifting
- Managed the branded cart and kept the activation area tidy
- Mascot appearances boosted attention and created photo moments
Why It Worked
- Simple, friendly messaging made offers easy to understand
- Mascot presence increased visibility and footfall
- Professional team delivered consistent, polished engagement
- Strong brand energy matched the pace of Black Friday crowds

Planning a high-footfall retail activation?
EXECUTIONAL delivers professional, polished promo teams that turn seasonal events into standout customer moments.































