Hot Dogs, Games & Freshers Week Fun
Rollover, the UK’s leading hot dog company, teamed up with EXECUTIONAL to deliver an interactive and memorable activation during Freshers Week 2025.
Across multiple universities and student hubs, we combined games, giveaways, and brand education to connect Rollover with students at one of the most exciting times of the year.
How We Activated
- Ran the Plinko game, inviting students to drop a coin and win prizes
- Distributed prizes instantly — keeping energy high and the crowd entertained
- Introduced the scratch card giveaway, giving students the chance to win free Rollover products
- Guided students to the sales team for further brand interaction
- Created a fun, positive space that encouraged participation and left students smiling
Standout Results
- Interactive Gaming: The Plinko mechanic drew crowds and kept engagement lively
- Prize Power: Instant wins made the activation exciting and memorable
- Perfect Timing: Freshers Week gave Rollover the chance to connect with students right as they settle into campus life
- On-Brand Energy: Friendly ambassadors mirrored Rollover’s fun, approachable image, making every interaction count
Looking to take your brand on tour?
EXECUTIONAL delivers student activations that mix fun, engagement, and brand education — ensuring your product stands out on campus.































