Celebrating Everyday Wins – Festival Style
As part of Emmi Caffé Latte’s nationwide summer sampling tour, we brought the “That Deserves an Emmi” campaign to the lively Oxford Foodies Festival. Across three days of street food, live music, and buzzing crowds, our mission was simple – fuel the fun and keep festival-goers refreshed with delicious iced coffee.
What We Got Up To
- Distributed thousands of chilled Emmi Caffé Lattes to festival visitors across the weekend.
- Shared the brand’s key message – celebrating life’s little wins with the perfect iced coffee.
- Showcased a range of flavours, helping visitors discover their Emmi favourite.
- Delivered a vibrant, branded experience that stood out in the busy festival atmosphere.
- Kept the space spotless, well-stocked, and alive with positive energy from start to finish.
Why It Worked
- Festival Fit: A summer foodie crowd provided the perfect audience for iced coffee sampling.
- High-Energy Team: Our ambassadors created fun, memorable interactions at every touchpoint.
- Strong Visibility: Bold branding and a prime location drew visitors in throughout the event.
- New Audiences: Many first-time samplers left with a taste for Emmi, creating lasting brand connections.

Looking to create high-energy, high-impact brand moments?
EXECUTIONAL can help bring your activation to life with engaging staff, smart sampling strategies, and a creative touch that gets people talking.































