Bringing fashion to the streets with bold brand theatre and direct consumer outreach in central London.
EXECUTIONAL partnered with iconic fashion brand Steve Madden to deliver a high-impact street activation designed to drive footfall to their Oxford Street store and raise awareness in key London shopping areas.
The activation unfolded in two parts. First, our promotional team took to the streets outside the Steve Madden store, dressed in eye-catching pink branded jumpsuits and trainers. Carrying oversized Steve Madden shopping bags, the team created a lively, stylised moment that was filmed for campaign use — bringing the brand’s fashionable and playful energy to life.
Next, the team moved across Oxford Street, Soho, and Covent Garden, distributing branded flyers and engaging passers-by to encourage in-store visits. With a confident and fashion-forward presence, EXECUTIONAL’s staff embodied the bold, youthful spirit of the Steve Madden brand.
This activation combined visual storytelling with direct outreach to ensure maximum visibility and impact in one of the world’s busiest retail environments.
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