Natural Nutrition Meets Fun-Filled Engagement
Naturo Pet Food, founded in 2010 and proudly produced in County Armagh, has quickly grown to become a trusted name in natural pet nutrition. With a full range of wet and dry food for dogs and cats, all made from 100% natural ingredients, the brand champions high-quality, additive-free nutrition.
At the Malvern Three Counties Showground, EXECUTIONAL supported Naturo with an activation designed to boost awareness, educate pet owners, and encourage trial through product sampling and interactive engagement.
What We Got Up To
- Welcomed pet owners to the stand, sharing Naturo’s natural nutrition story and product highlights
- Ran a fun Spin the Wheel competition, giving visitors the chance to win free product samples and goodies
- Distributed brochures and samples to drive education and trial
- Kept the stand clean, tidy, and visually appealing throughout the event
- Supported with daily setup and end-of-day breakdown to ensure smooth delivery
Why It Worked
- Interactive mechanic (Spin the Wheel) created excitement and encouraged dwell time at the stand
- Sampling-led engagement gave pet owners the chance to trial products directly, reinforcing trust in the brand
- Knowledgeable ambassadors communicated key product benefits, including grain-free and life-stage tailored recipes
- Friendly and approachable presence aligned perfectly with Naturo’s caring, natural image

Looking to bring your pet food brand to life at consumer shows?
EXECUTIONAL creates engaging, interactive activations that educate, entertain, and drive trial with your target audience.































