Dress To Impress – In-Store Launch with Click Distribution
From Roblox Fame to Real-World Runway Fun
To celebrate the launch of Dress To Impress Mystery Dolls, EXECUTIONAL brought the fashion game to the shop floor—creating buzz, building excitement, and turning curious shoppers into fans.

Bringing the Dolls to Life
Our Brand Ambassadors lit up the shop floor with big energy and even bigger enthusiasm—chatting to customers, demoing the dolls, and sparking play with young fashion fans. Focus stayed firmly on the dolls (not the game), with interactive moments and one-on-one engagement highlighting all the outfit-swapping, accessory-packed fun. Each conversation was a chance to showcase the dolls’ flair and inspire creativity—keeping the vibe friendly, inclusive, and all about self-expression.

Looking to create play-led, in-store magic for your next launch?
Let EXECUTIONAL make it fun, fabulous, and totally on-brand.































