3
Days On Site
3
Mascot Characters
37
Live Hours
NEC
Installer Show 2026
Campaign Snapshot
Client: C-Tec
Sector: Sealants & Adhesives
Activity: Mascot & Stand Engagement
Location: NEC Birmingham
Staff Type: Costume Characters
Duration: 3 Day Trade Show
The Brief
Three Mascots, Three Days, One NEC Show Floor
CT1, FC1 and BW1, all together, all on tour. EXECUTIONAL supplied costume characters in Birmingham to bring C-Tec’s three iconic mascots to life across three days at the Installer Show at the NEC.
Our team rotated through all three costume characters across the exhibition floor, drawing attention from across the hall, engaging trade visitors, distributing leaflets, encouraging social photo moments and pulling footfall back to the C-Tec stand. High-impact, high-visibility, high-energy character work for one of the construction industry’s busiest trade shows.
On The Ground
What Our Staff Delivered
- ▸Brought CT1, FC1 and BW1 to life across three days of Installer Show 2026
- ▸Engaged visitors across the exhibition floor in high-impact character interaction
- ▸Drove footfall back to the C-Tec stand throughout each show day
- ▸Encouraged photo moments to boost C-Tec’s social presence in real time
- ▸Distributed C-Tec leaflets to interested trade visitors
- ▸Held a fun, energetic and on-brand presence across the full exhibition
