2
Days On Site
4
Crew On Site
40
Live Hours
WWE
Arena Activation
Campaign Snapshot
Client: Budweiser
Sector: Beverage / Sports Sponsorship
Activity: Inflatable Kicking Game
Location: The O2 Arena, London
Staff Type: Activation Crew
Duration: 2 Day Event
The Brief
Kicks, Crowds And Budweiser Giveaways At The O2
WWE in town, The O2 packed out, Budweiser switching on the activation. EXECUTIONAL supplied brand ambassadors and event staff in London to run Budweiser’s inflatable kicking game across two huge event days at the iconic O2 Arena.
Three shots, one inflatable goal, score and win a Budweiser branded giveaway. Simple game, big queues, full-on crowd energy. Our two-strong team kept everything moving: one ambassador officiated the kicks, the other marshalled the queue, controlled the crowd and kept the waiting fans entertained from open to close.
On The Ground
What Our Staff Delivered
- ▸Ran the Budweiser inflatable kicking game across both event days at The O2
- ▸Officiated the three-shot game and called the winners live in front of the crowd
- ▸Marshalled queues and handled crowd control through peak event traffic
- ▸Managed the Budweiser branded giveaway distribution to every winning kicker
- ▸Kept waiting fans entertained with high-energy engagement throughout the queue
- ▸Represented Budweiser with the energy and personality the brand is known for
