Campaign Snapshot
Client: Warrior
Sector: Sports Nutrition
Activity: Travel Retail Sampling
Location: WHSmith Travel, London
Staff Type: Sampling Team
Duration: 6 Days Across May & June
The Brief
Catching Commuters On The Move With Warrior
Rush hour, meet your new favourite snack. EXECUTIONAL is on the platform with Warrior, the UK’s #2 protein bar on Amazon and the proud home of creatine, supplying product sampling staff and brand ambassadors in London to put samples straight into the hands of the capital’s hungriest commuters.
The campaign rolls out across six days and three of London’s busiest WHSmith Travel stores: Paddington, Victoria and Charing Cross. From 10am to 6pm, our team is stationed front and centre, intercepting Londoners between trains, breaking up the daily grind with a bite of Warrior RAW Bar or Crunch, and pointing them straight to the fixture to grab one for the journey home.
On The Ground
What Our Staff Are Delivering
- ▸Setting up the Warrior stand in agreed positions inside each WHSmith Travel store
- ▸Sampling Warrior RAW Bars and Crunch protein bars to passing commuters
- ▸Delivering quick, clear product messaging in a high-traffic environment
- ▸Distributing flyers alongside samples to drive in-store conversion
- ▸Directing interested shoppers to the Warrior fixture inside the store
- ▸Following food hygiene standards and advising on allergens when asked
- ▸Keeping the stand clean, stocked and inviting from set-up through to pack-down
